2025 Trend: Skin prep becomes a skincare routine in its own right

Forget yesterday's silicone-based foundations. Today, we're talking about " skin barrier first," functional cosmetics , and a natural glow . Makeup is no longer about concealing imperfections; it enhances balanced , hydrated , and soothed skin.

Clean & technical brands have understood this: skin prep is now a full-fledged skincare step , designed to strengthen the skin rather than forcibly cover it with makeup.

The 4 Essential Steps to Balanced Skin Preparation

No need for 10 products. In 2025, effectiveness will be measured by relevance , not quantity.

1. Clean without stripping

In summer, the skin produces more sebum, sweats more, and accumulates impurities.
A gentle but thorough cleaning is essential.
→ Opt for a balancing gel, sulfate-free, with a pH close to that of the skin (approximately 5).

2. Rebalance the skin barrier

Between UV rays, salt, air conditioning and pollution, the skin barrier is constantly under attack.
→ Use a light lotion or a moisturizing serum rich in repairing active ingredients such as beta-glucan, ectoine or antioxidants.

3. Hydrate, don't weigh down

Forget rich creams. Make way for fluid, light textures , with ingredients that retain water in the skin without leaving a greasy residue.
→ Low molecular weight hyaluronic acid remains essential, but it must be combined with functional sugars for real results.

4. Strengthen the skin against makeup and sun

Under makeup, you need an invisible protective film that is also breathable.
→ Choose antioxidant mists or serums, rich in polysaccharides, which prepare the skin for exposure and oxidative stress induced by heat and pigments.

Trends in Focus: What the Pros Recommend This Summer

• Glazed skin yes, but the clean version: a natural glow, obtained by the skin itself, not by occlusive oils.

• Skin cycling for makeup artists: a routine that alternates gentle exfoliation, repair, then targeted hydration according to needs.

• “Makeup Grip” care : treatments that replace makeup base, while improving the hold of the complexion.

Things your skin doesn't need

• Over-cleaning: stripping too much weakens the barrier.

• Layers: the accumulation of serums can create a "pilling" effect and suffocate the skin under makeup.

• Perfume or alcohol in summer: they can cause sensitization, even without an immediate reaction.

The goal: skin that works with makeup, not against it

A good skin prep is a skin:

• flexible

• bounced

• calmed

• luminous without being greasy

When skin is prepared intelligently , you need less makeup , and it lasts longer , even at 35°C.

The skin prep of summer 2025 is...

• Less product, more precision

• Breathable and active textures

• Balanced skin is the first priority.